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Dru Bloomfield

Forbes: Must Read Real Estate Blogs

by Dru Bloomfield on October 15, 2009

Forbes

What a great surprise and honor to find out AtHomeInScottsdale.com was included in a recent article on Must-Read Real Estate Blogs by Francesca Levy.

The sub-title of the article “Even small, neighborhood-specific issues discussed online can be of interest to a national audience” set the tone for Franceca’s article and mentioned many other real estate bloggers from around the nation, including local blogging phenomenon, Jay Thompson, over at The Phoenix Real Estate Guy.

Many home buyers and sellers are changing the way they interview agents, doing a lot of research on-line, before ever making contact via email, phone, or text.  You all have busy lives, and my goal is to provide current Scottsdale (and sometimes Phoenix) real estate information, that’s available day or night.

If there’s ever a topic, you’d like me to cover, just let me know. 

( Many thanks to Mike Simonsen, CEO of Altos Research, for tipping me off about the article and for providing current statistics about the Scottsdale real estate market!)

What does Twitter have to do with real estate?

by Dru Bloomfield on July 20, 2009

twitter-logo-bird

My husband got a kick out of telling me I was in the paper yesterday.  I knew the article on Twitter and real estate blogging might be coming out since I’d been interviewed a few weeks ago, and I’d met the photographer at one of my rapidly dwindling listings, but I still was taken by surprise. 

I thoroughly enjoy connecting with people, on-line and in person. I first discovered the power of social media through my blog and then via Twitter a couple years ago.  Then, Flickr caught my attention, and I started sharing photos and learning more about photography. I signed up for the more professional LinkedIn, and starting finding old buddies from my previous career.  Then, there was Facebook, where I seem to connect to my friends, family, old classmates, and other Realtors.  Recently, I started playing with music over at blip.fm

Social media in its infinite forms is here.  I watch my son work Facebook, Skype, and text message all at the same time.  It’s how his generation communicates.  And, for me, it’s been an eye-opening way to connect with a world of people that I never would have met, if I’d restricted myself to face-to-face meetings.

One of the best parts of this recent media experience was during the photo session.   I was explaining Twitter to the photographer, and this tweet arrived on my phone:

clip_image001

I couldn’t believe that I was actually seeing this happen while I was explaining how and why I use Twitter.  Total synchonicity!

Twitter can be whatever you make it.  It can be totally a business tool, to share a business or do to research about one, but that’s not what makes it interesting and keeps people coming back for more. 

I found that the more I let myself play with it, the more the real me came out.  I can share the latest real estate stats, or I can play "Taking Care of Business", or I can upload a photo of a dust storm rolling into Scottsdale.  It helps me paint a picture of the Scottsdale real estate market in a really unique way.

I think Twitter has applications across a wide range of business. Ask Christy. She works with major league businesses every day, showing them how to use social media to expand their reach.

And, if you looking to buy or sell a home, it really could be worth your time to explore Twitter a bit.  You’ll get a pretty good feel for the person you might be hiring for your next real estate transaction. 

Click2az.com merges with AtHomeInScottsdale.com

by Dru Bloomfield on July 20, 2009


Creative Commons License photo credit: dno1967

A quick note to let you know that I’ve merged these two blogs into one that will be located AtHomeInScottsdale.com.  I wasn’t devoting enough time to Click2az, and I can cover the Phoenix Metro real estate scene and  statistics here just fine.  If you were subscribed over at click2az.com, you may need to subscribe here AtHomeInScottsdale.com here to continue getting the feed.

Believe it or not, you can buy real estate in Scottsdale for under $100,000, especially in today’s market.  Granted there are not many homes in this price range, when compared to the whole Scottsdale market, but they are available. Twenty eight homes, primarily condos, have sold in the city at these entry level prices, since the first of the year.  Most are located in the southern part of the city, but a few are further north, in McCormick Ranch.

Sold Scottsdale Homes in 2008 for $100k or less

Scottsdale Homes Sold in 2008 for $100k or less

 

Here are a few of the details:

Type # Sold Avg. Size Avg. Price
Coop 5 683 sf  $         52,760
Condo 18 703 sf  $         84,344 
Townhouse 3 893 sf  $         95,600
Patio Home 1 624 sf  $         75,000
Manufactured Home 1 648 sf  $         99,900
Detached Single Family 0 -  - 

 

Most of the condos and townhouses are in Belcara at McCormick Ranch (85258) and Woodland Springs (85251), with others in Ciento, Rancho Antiguia, Summerfield, Hallcraft Villas, and Quail Point.

As of today, three homes listed at $100,000 or less are under contract, and 48 more are on the market.  The average time to sell since the beginning of the year has been 110 days, but in looking at just the past three months, the average has dropped to 74 days.  Still, we have a significant inventory in this price range.

Prices for single family homes are starting at $121,000 today.  In my next market report, I’ll focus on the homes price between $100,000 and $200,000, since that is where most first-time home buyers are looking.

Why Do I Write?

by Dru Bloomfield on September 1, 2008

Not much in the way of writing or blogging has come out of me in the past couple of weeks. I’ve wondered if it’s writer’s block, or if I’m getting bored, or if there’s just nothing new to report about.

It’s a combination of all that, and more.

A couple months ago, I had a transaction fall apart on the day of closing. For all my efforts, I couldn’t save it. If you’ve ever skied, you’ll be familiar with being “on your heels”, not a good place to have your center of gravity when going down hill. Anyway, I can honestly say that I’ve been on my heels, afraid to offend, afraid to make a mistake, and stuffing a sock in my mouth not to share anything about what’s been going on in my world. All out of fear.

Fear is not any way to lead a life. Run a business. Be a parent. Write.

Which takes me right into my second reason for being so quiet on the keyboard. I have a son with autism, who was not diagnosed until he was well into his teens, after receiving special services and education since he was three years old. I left my successful corporate career over ten years ago, so I could be closer to home, to guide his development and education. At the time I resigned my position, my son was 95% unintelligible. Quite a talker, but no one, except his parents, could understand a word he said. We used American Sign Language, and I became quite proficient at augmentative communication devices. And, over time, Matt’s speech cleared, and his other challenges became more apparent.

Leave it to say that transitions are sometimes very difficult for him. School started mid August, and he is just now getting into his rhythm. Any parent with a child that has any kind of sensory sensitivities, OCD, or other social behavioral issues, will tell you that there are times that you just have to drop everything, and figure out what’s going with your child who lives in a different time-space continuum. Because, nothing else will move forward, until peace and harmony are achieved. At least that’s the way it is, in our house.

And then the third possibility I considered, was that I was just getting bored with blogging about real estate. So much has (not) happened in real estate over the summer. Yes, buyer assistance programs were voted out of existence (for now). And, we have a government assisted recovery plan, that includes a no-interest loan disguised as a home buyer’s tax credit. Buyers are still nervous. Home prices are still going down. Not much has really changed over the summer, or so it seems.

I considered that I might really have a stale outlook, but then thought of the many new clients that I have, the true adventures we’ve been experienced viewing homes, all the offers that we’ve been writing, and I realize that I’m not really bored. I’m just underwhelmed.

We all want something to change for the better. We do.

How we got here is old news. Where we are going is what people want to know. Now.

Sellers are pricing better. Buyers are making offers, with the market in mind. And agents are positioning real estate offers more.

This real estate market absolutely requires us all to be better communicators. The reality of a real estate transaction in Arizona is that the buyer and seller most likely will never meet or talk to each other. Real estate agents provide real-time, street-wise real estate knowledge and expertise, craft the offer, procure a contract acceptance, and manage a closing. Negotiating a contract to a mutually agreeable result and completion, requires communication, creativity, flexibility, and finesse, ultimately resulting in a meeting of the minds. And today more than ever, negotiation is a core skill that is needed, must be refined, and leads to a completed home purchase or sale.

We all need to work together. Today, I showed one of my listings to two separate couples, represented by another agent, who called me in a panic. She was out of town. My listing was perfect for both of her clients, and time was running short, they were ready to make a decision. Could I help her out? I have a motivated seller, in a short sale situation, so yes, I did work my schedule so I could show the house.

At the same time, I was negotiating two contracts. One for a buyer who has been looking for a home in Scottsdale for over a year. And another who is relocating to the Phoenix area for a new job. Both are very motivated.

(Some much for the holiday. I guess that’s why they call it Labor Day.)

Back to my original question….why do I write?

I write because I have things to share. Information that will help buyers and sellers make real estate choices more easily when they are armed with good, solid information. My mom raised me to “not say anything, unless I had something nice to say”, and I have to confess, this statement really pretty much defines who I am, 99% of the time. And with all the havoc in the real estate industry, I sometimes just hunker down and plow ahead, knowing that there are brighter skies ahead.

And when the skies clear, and there’s something promising, or insightful, or just plain cool, you can count on hearing from me. I’ll always have something positive to say.

A New Face At Home in Scottsdale

by Dru Bloomfield on June 3, 2008

My real estate business has been growing, yes, even in this down market.  I’ve been cautious in creating a team, but have decided that in order to best serve my clients, it’s time to grow. 

Calie WaterhouseToday, I’d like to introduce you to Calie Waterhouse.  I met Calie about five years ago, when I was actively attending the AZREIA meetings in downtown Phoenix.  Calie was one of two stagers, presenting at one particular meeting.  My husband and I talked with her afterwards, and then ended up hiring her several times to help us stage properties we were selling.  Several of my clients also used Calie’s services to sell their homes, and were always extremely pleased with the results.  She provided top notch service and a great product.  Over the past year, Calie decided it was time to try something new.

So, I’m very happy to announce that Calie is now a licensed REALTOR®, working with me, as an assistant.  Beside her great eye for getting properties ready for market, Calie loves taking photos, and she’s a computer whiz.  With these talents and skills, she will be working with me to keep listings in their best showing condition and enhancing our already extensive on-line marketing capabilities for selling your home.   

Welcome, Calie!