How Three Arizona Agents are Testing the QR Code Waters – Arizona REALTOR® Magazine, November 2010

When Dru Bloomfield with John Hall & Associates in Scottsdale heard about QR codes, she was intrigued and wanted to try them on a new listing. Rather than invest in a custom for-sale sign, colleague John Wake suggested she include the code on the home’s flyer. The code directs users straight to the single-property website for the listing. Because the QR code will be used by a consumer with a smart phone, be sure the property website is streamlined for mobile viewing, advises Bloomfield.

Online marketing key to selling home – Arizona Republic /, August 13, 2010

Scottsdale Realtor Dru Bloomfield remembers when clients expected her to print full-color fliers and host frequent open houses to sell their homes.

And she remembers one couple’s puzzled expression when she explained online marketing would instead be her highest priority.  “As we talked about it, they got it.  . . . They were online booking their vacation to France,” Bloomfield said. “But it was one of those things where you could see the lightbulb go on.”  <more>

Volunteering Makes You Better – Arizona REALTOR® Magazine, April 2010

No one should volunteer their time to a worthy cause because it will benefit their business. The volunteers we profile below were inspired by their passion to make a difference, not by their business plans. Nonetheless, their volunteer activities connected them with new people in their community, provided energy and perspective…

Real Estate Agent Dru Bloomfield  – Business Gets Real Blog (renamed: Inside Social Media), March 31, 2010

Need a new home or want to know what it’s really like to live in Scottsdale, AZ? Dru Bloomfield uses Social Media to showcase the real flavor of her city…

Socializing With Dru Bloomfield: She Beat the Down Real Estate Market Using Social Media – Social Reflections, February 22, 2010

There are many reasons why social media and real estate mix so well. For one thing real estate is an intensely people business.  Successful agents are defined by how well they treat their customers…

Top 12 Women Real Estate Bloggers 2009 – Sellsius Real Estate Blog, December 22, 2009

Her consumer focused posts are easy to read and offer useful stats (via our pals at Altos Research).

Must-Read Real Estate Blogs –, October 8, 2009

Dru Bloomfield, on her Scottsdale-focused blog, writes for readers who are anxious about plummeting property values and foreclosures. Home prices and distressed house sales, therefore, are the frequent focus of posts.

Real-estate agents use Twitter, blogs to boost clients – Arizona Republic /, July 16, 2009

“I have clients that I’ve met on Twitter,” Bloomfield said. “To me, it’s a great way to connect with people. When folks decide to work with me, they have a sense of who I am as a person already.”

Real Estate Agent Blogs For Business – Channel 5 (CBS), March 26, 2008

Scottsdale’s desirability helps it in slump – Scottsdale Tribune, March 15, 2008

“I’ve been seeing an increase in first-time buyers – people who have saved their money and ridden through the wave of escalating prices”

Valley Realtor says Internet is key to home sales – Arizona Republic, November 1, 2007

Valley Realtor says Internet is key to home sales – Channel 12 (NBC), October 31, 2007

Valley Home Sellers Turn To YouTube – Channel 5 (CBS), October 21, 2007