One question that I commonly get when a Scottdale home owner is ready to list his or her home for sale is “How will you market my home?”
The answer is straightforward. On-line. That’s where the buyers are. Current stats show that 85-90% of today’s buyers are looking online.
From my personal experience, today’s buyers very much want to be the guiding force in deciding which houses they will short list for actual viewing. Some buyers are even buying sight unseen. Photos become key.
The professional photographer that I hire, Kevin Cross of Arizona Imaging, has been in the business for years and does a marvelous job of showcasing homes for on-line exposure. He creates a virtual tour, which we include on your MLS listing and he publishes to YouTube. His tagline is right on target for selling homes today: Web Appeal is the New Curb Appeal.
Once photographs are completed and the home is listed in the MLS, they are posted to Realtor.com and AZCentral.com.
Next, I create a custom web site that has relevant info for potential buyers, such as school and city info. I create a custom rider with your home’s personal URL, which I hang under the For Sale sign. I’ve started incorporating QR codes into that advertising also. And, if a buyer types in the web site or reads the QR code from their phone, they get a slimmed-down, mobile version of home’s web site, with photos and key information.
The home will also be listed on JohnHall.com, which syndicates to hundreds of web sites, including:
For a full list of web sites that a home for sale in Scottsdale is listed on, visit: Additional Syndication Sites for Listing and Selling Your Home
An enhanced version of the home listing is also posted on Zillow and Trulia. Since I’m a Premier Agent on Zillow, my listings get better placement when buyers search.
I use an online flyer service called Vflyer, which also syndicates to several of the services above, plus HotPads and Craigslist.
Another service I use to give you showing feedback is Homefeedback. Our lockbox service notifies me almost immediately that an agent has showed your house, and this automated service emails an inquiry out to the agent asking for feedback on your homes condition and pricing. It’s the best way I’ve found to get agent feedback.
Being on-line is critical. Since you are reading this on-line, it’s safe to say that you would agree.
I also share the following with prospective sellers:
I work with both buyers and sellers. This year, it’s about 50-50. This mix gives me some good insight into what buyers are looking for and how they are looking, so that I can help sellers position their properties most effectively. The majority of my business comes to me through personal referral, my blog, or social media presence on Twitter, Facebook, LinkedIn, or Flickr. In the past two years, I’ve averaged 40 transactions/year, which gives me a good knowledge of today’s market, while still being available to give personalized service.
You can read a bit about my background on LinkedIn, and see a handful of reviews from past clients that they’ve posted on Zillow.
If you’d like to know more about selling your house in Scottsdale in today’s market:
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